Our Strategy
The COVID-19 pandemic has accelerated the fundamental demographic trend of a shift away from city centers to suburban markets at a time when the suburban single-family and workforce multi-family housing stock is critically undersupplied. Cross is uniquely positioned to capitalize on these structural, long term trends through the following approach.
STRATEGIC FOCUS
- Single-family attached & detached development
- Workforce multi-family development
- Opportunistic residential repositioning of obsolete assets
ACQUISITION TARGETS
- Raw land
- Entitled land
- Permitted projects
- Finished lots
- Obsolete or distressed existing assets that can be repurposed to residential use
TARGET GEOGRAPHY
- Coastal San Diego
- Select inland, suburban sub-markets
TARGET DEAL SIZE
- Up to $30M total project costs