Our Strategy

The COVID-19 pandemic has accelerated the fundamental demographic trend of a shift away from city centers to suburban markets at a time when the suburban single-family and workforce multi-family housing stock is critically undersupplied. Cross is uniquely positioned to capitalize on these structural, long term trends through the following approach.

STRATEGIC FOCUS

  • Single-family attached & detached development
  • Workforce multi-family development
  • Opportunistic residential repositioning of obsolete assets

ACQUISITION TARGETS

  • Raw land
  • Entitled land
  • Permitted projects
  • Finished lots
  • Obsolete or distressed existing assets that can be repurposed to residential use

TARGET GEOGRAPHY

  • Coastal San Diego
  • Select inland, suburban sub-markets

TARGET DEAL SIZE

  • Up to $30M total project costs