Our Advantage

We stay focused on creating desirable, functional and innovative spaces, while delivering each project on-budget and on-schedule in order to provide attractive returns to our partners and investors.

EXPERIENCED OPERATORS

Management team has over 50 years of combined experience as investors, developers and builders on both large and small scale residential projects across numerous markets throughout multiple cycles.

VERTICALLY INTEGRATED PLATFORM

Our construction subsidiary, Cross Construction, has been actively building residential projects throughout Southern California since 1991. This “in-house” experience gives us the ability to control risk through superior industry knowledge and better project execution.

HYPER-LOCAL MARKET KNOWLEDGE

We know Southern California. We live and work in our target markets. This allows us to keep up with changes in local regulation, pricing and market trends.

DEEP INDUSTRY RELATIONSHIPS

From brokers to architects and engineers to city officials, our relationships give us the ability to assemble the best team for every project, enables us to navigate complex approvals, and gives us access to unique investment opportunities.

ACTIVE DEAL PIPELINE

With our local market knowledge, we know where to look for opportunities and through our long-standing relationships, we are provided with a steady stream of compelling deals.